Mobile Ready Church Websites
What is the difference between a mobile and desktop versions of you website? Is it just that one is smaller than the other? Unfortunately no, it is not that simple. A mobile website should resemble the design and features of your desktop version, however it should have it’s own layout and integrations that specifically cater to mobile devices.
Mobile websites are important not only to fit the format of your smartphone screens, but they are also a way to reach a large portion of your church audience and traffic. According to Google, Smartphone viewers are 2 times more likely than TV viewers and 1.3 times more likely than desktop viewers, to feel a personal connection to a brand or organization that uses video content on their devices. This being said, you can clearly see the importance of having a separate mobile version of your website from both a functionality and audience reach purpose.
Below we have compiled a list of the three major reasons why you need to have a mobile responsive version of your church website.
- People are glued to their phones
If you are in a room with a group of people or are out and about, take a look around you and I bet that half of those people are either glued to their phone screens or at least take their phone out in the next 5 minutes. It is a simple fact that our society sees their cell phones a part of their day to day life and will not leave home without it. So why would your website not be available where your users spend more of their time on the internet? Do not miss out on that traffic and engagement, because you do not have a mobile website for your church website.
- Search engines love them
This past April Google released that if your website does not have a mobile version you could be negatively indexed on search engine results. What does this mean for your church website? It means that if you do not have a mobile version of your website, you could lose your spot on search engine results for churches in your area. Which could result in you losing potential visitors to your website, and potential future congregates.
- They have to fit the platform
Mobile website have to have a different format that fits the smaller screen of a smart-phone. Simply shrinking the website to fit the screen is not enough, because the content will become too small to read and engage with. If your mobile church website does not have the appropriate formatting, you risk increasing your bounce rate and losing visitors and engagement. If your visitors do not see a clean format and cannot easily engage with your mobile church website, you will lose their interest in a matter of seconds.
Here at Ministry Designs we strongly urge you to take the time to develop a mobile version of your church website, because the traffic and engagement outweighs any of the time or money that goes into it. For more questions about Church Websites please reach out to us!