Because we only want to add value to your life, I wanted to send you some information about mobile websites vs Phone apps. This is a must-read if you’re considering a new website or a mobile app.
Here’s the deal! Everyone (and when I say everyone I mean app developers) is talking about mobile apps and how they are must have for your ministry!
The question is, Why?
I mean think about it, what does an app do for your ministry that a mobile website isn’t going to do?
Until a couple of weeks ago, the answer to that question was, “push notifications”.
A push notification is something that sends a direct alert to your phone from your app.
A push notification was the major advantage of having an app in addition to a mobile website. Notice I said “in addition”.
Basically, a “push notification” is something that you could “push out” to all of your app downloaders letting them know about special offers, events and things going on inside your church.
The reason these are so powerful is because they are 20% more effective than emails and 10% more effective than texting.
And until now, getting someone to download your apps was the only way to “push” something to them…
But because of the advances in mobile websites and the fact that Google has put such a large emphasis on them, now internet browsers have been forced to respond.
This means…push notification is now going to be available on the mobile website.
So, here is the problem for app developers that work specifically with churches… there is now literally no point to using apps. In fact, I didn’t see a point before this announcement. And frankly, I could make a pretty good living selling apps. But, I don’t because they are NOT GOING TO HELP YOUR CHURCH.
That’s worth repeating, I don’t care what anyone tells you, an app is simply not going to help your ministry if you have an up to date web presence. And people are 99% more likely to find you on google than they are in the app store if they are new to your town.
Apps are simply one more thing to keep up to date (and the cost is a lot more expensive than keeping up a website) and literally does nothing for your church that a great inexpensive mobile website won’t be able to do in a couple of months.
Now don’t get me wrong, apps have their place. But unless your ministry has the time and resources to think up the next “angry bird” simply do not waste your time.
In the near future, we will be rolling out an in-depth training on this topic. But in the meantime, as always, if you have questions about church websites or any tip we’ve covered here, please free to give us a shout!